Travel market research

Author: Luo Laiwu et al
Publisher:
Publish Date: 2005-01-01
Features: Due to the influence of natural, social, and economic conditions, the distribution of regional economies exhibits a relatively stable imbalance. The study of regional economies involves comprehensive and scientific analysis of the economic development conditions, industrial structure characteristics, economic geographical differences, and policies of a specific region, based on the general laws of regional development, to propose strategies for the healthy development of regional economies. The tourism market is a niche market within the broader market, a venue where economic connections are established between the demanders and suppliers of tourism products, built upon the full development of commodity production and exchange. Like other markets, it not only reflects the relationships among buyers, sellers, and commercial intermediaries but also embodies the relationships between all institutions, departments that play promotional and auxiliary roles in the circulation process, and the buyers and sellers of goods. How to integrate the development of regional economies with the growth of the tourism market has always been a key focus of our research. To organize, summarize, and enhance the achievements of years of tourism market research, we have compiled the book "Tourism Market Research." This book is the crystallization of professional teaching and research practices by the authors, composed of two sections: Regional Economics and Tourism Market. It provides preliminary discussions on regional tourism cooperation, industrial agglomeration, tourism financing, market order, and the management of tourism enterprises.