Author: Liu Guanghui Chen Fang
Publisher:
Publish Date: 2002-01-01
Features: This book is one of the series "MBC Marketing Management Innovation Library," exploring the secrets of successful Chinese businesses through numerous examples such as "Decoding Marketing Cases," "The Rise of Nao Bai Jin," "The Perspective of Ha Liu Pharmaceutical Phenomenon," "Lenovo's 'Blind Leading the Lame' Strategy," "Modern City SOHO's Pioneering Concept," and "Compass' 'Not a Single One Left' Campaign."
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