Fly Fish: From Obscurity to a World-Famous Entrepreneurial Miracle

Author: Social Sciences Press
Publisher:
Publish Date: 2005-05-01
Features: People from all over the world are willing to travel great distances to Seattle's world-famous Pike Place Market, not only to witness the lively scene where fishmongers toss slippery salmon from one stall to another, but also to experience the joyful atmosphere nurtured by the company's unique corporate culture. However, Pike Place Market was not famous from the very beginning. In this book full of business advice, the company's owner, John Yokoyama, will tell readers how he transformed an obscure small company on the brink of bankruptcy into a model of tremendous success. All of this started with a dream: By claiming to be world-famous, Yokoyama and his employees made a wise decision—they didn't just seek reputation but also aimed to bring a fresh experience to the lives of their customers, suppliers, and colleagues every day.