The Art and Science of Book Publishing

Author: (USA) Bailei / Wang Yi / Zhang Qipian (Eds.)
Publisher:
Publish Date: 1995-10-01
Features: This book begins by discussing the rational and irrational aspects of publishing work. It provides typical income statements for five different types of publishing houses, illustrating the proportional relationships between costs, various operating expenses, gross profit, tax burden, net income, and net profit using percentages. Additionally, it includes an operating plan for a specific book, detailing actual operating conditions in monetary terms, providing us with clear and precise information. The book dedicates a significant portion (approximately 1/5) to using numerous formulas, equations, and charts, attempting to scientifically address the crucial and challenging issues of optimal print runs and optimal pricing. The final section of Chapter 5, "The Impact of New Nuclear Energy" and "New Technologies," depicts the publishing industry in a future where computer technology has highly developed and is widely applied.