International Publishing Principles and Practices

Author: (English) McGowen / (English) McAuliffe, edited by Xu Mingqiang
Publisher:
Publishing Date: 2000-01-01
Features: The Western publishing industry has a history of over a century of development. In recent years, some publishing companies have grown into multinational conglomerates with assets worth billions of dollars. To help readers understand the management methods and successful experiences of the Western publishing industry, Dr. Ian McGowen, Director of the Publishing Research Center at the University of Stirling, UK, and others have specifically written this book for Chinese professionals. The book covers all aspects of publishing and specifically discusses the knowledge, skills, and techniques that publishers need to master. It provides detailed background information for the survival of most Western publishers. This book, through in-depth exploration and rich data, reflects the past successes of the global publishing industry, analyzes today's problems, and identifies tomorrow's opportunities, offering publishers a valuable textbook.