101 Killer Tips That Will Change Your Life as a Marketing Manager

Author: Li Yingwei
Publisher:
Publish Date: 2006-01-01
Features: With the arrival of the new century, the old economy will be replaced by a new economy that is more adapted to the new era. The emergence of the new economy requires new marketing models. "New Marketing" is a transformation and elevation of traditional marketing models, pursuing maximization of value and efficiency, achieving zero-distance interactive direct communication, and based on the current level of Chinese enterprise marketing and the challenges of the new environment. This book is a very practical one and is a series for every marketing manager. It doesn't just talk about general principles but combines theory with cases. After each skill, there is a case study from a well-known enterprise to illustrate it, including marketing strategies from Fortune 500 companies. This is an invaluable reference book for marketing managers and those who aspire to become marketing managers. By reading this book, you will quickly transition from a marketing professional to a marketing manager and embrace the challenges of marketing work. A must-have for marketing managers. It provides 101 "knockout" techniques to improve business skills, combining theory with cases. After each technique, there is a marketing case from a Fortune 500 company to illustrate it. This is an invaluable reference book for marketing managers and those who aspire to become marketing managers. By reading this book, you will quickly transition from a marketing professional to a marketing manager and excel in the challenges of marketing work.