Marketing Science

Author: Lu Juan
Publisher:
Publish Date: 2000-09-01
Features: This book is part of the Management Textbook Series in the Business School Library Collection. It primarily introduces the basic knowledge and fundamental concepts of marketing. The entire book is highly scientific, systematic, theoretical, knowledge-based, and practical. It serves not only as a practical textbook but can also be used as a training material for in-service marketing professionals to enhance their skills.