Jiajia Audiobook MP3—Very Marketing

Author: Beijing Hongda Ethernet Culture Development Co., Ltd.
Publisher: Beijing Kehai Electronic Publishing House
Publishing Time:
Features: "Extraordinary Marketing" addresses the ten "extraordinary questions" for business operators. Do you want your product to appear in every corner of 9.6 million square kilometers? Do you want every Chinese person to purchase your product ten times a year on average? Do you want to do long-term and mutually beneficial business with tens of thousands of large and small distributors? If you only have 2,000 salespeople, can you achieve these goals? And ten other questions. Since its launch, the "Business Warfare Weapons" audio series has been loved and by industry friends and listeners. To allow more friends to listen easily and "read" effectively, the book "Extraordinary Marketing – Wahaha: China's Most Successful Practical Case" is now launched. The authors are two Xinhua News Agency journalists who have been tracking and researching the Wahaha phenomenon for over a decade. This is the most honest and direct exploration of Chinese corporate marketing in history! An open observation perspective is the greatest feature of "Extraordinary Marketing." This program uses marketing concepts as the narrative platform and employs a hands-on research textbook to conduct a rational and thorough analysis of Wahaha's years of marketing history. Through the collision and comparison of successes and failures of a group of well-known Chinese and foreign enterprises, it tells the essence of Wahaha's successful marketing. China's mysterious marketing master Zong Qinghou says, "The essence of marketing is actually very simple—it's buying and selling, and it's about how to achieve the greatest benefits with the smallest cost. But the simpler the truth, the harder it is for people to grasp it."