Zhu Zhongyan Product Modeling Design Tutorial

Author: Lü Jingren
Publisher:
Publish Date: 2005-08-01
Features: The Book Design Tutorial by Lü Jingren
For a long time, books have been considered flat visual carriers, confined to outdated notions of bookbinding. Designers collage images and text in the computer, and students view book design merely as a game of composition within layouts, often wrapping a three-dimensional book with a flat cover. I believe book design should be a three-dimensional thinking process, a "building" that shapes three-dimensional space with time concepts infused into it. It not only creates the form of a book but also, through design, allows readers to experience mutual influence and interaction between the book and themselves during the reading process. Creating the beauty of a book lies in understanding its characteristics and essence as a medium for communication, and mastering the design principles of books. Books are not static decorative objects. As readers flip through them, they communicate with the book and create interaction. The book becomes a dynamic life form that transcends time and space. Readers gain profound insights, the pulse of life, wisdom, and inspiration, as well as the stimulation of imagination. They experience the expression of emotions, the rules of visual communication, the beauty of images and text, and thus enjoy the pleasure of reading. While conveying content, book designers never forget to create a design that moves from the whole to the details, from chaos to order, from space to time, from abstraction to materialization, from logical thinking to hallucinatory reverie, and from book form to communication context. This is a poetic, process that is both emotionally creative and philosophically ordered. I require students not just to arrange provided materials but to have the awareness to recreate original information, seek cultural elements related to the content, introduce visual imagination that elevates the meaning, and provide the crucial "time" element that inspires readers during the use of the book, along with the diverse application of book design language. Book design should hold the same value as its content. The book should become a spiritual sanctuary where readers resonate, which is the core of this course. This book teaches the general principles of ordinary book design, which have a certain universality for designing all types of publications. It emphasizes respecting traditional Chinese book culture while widely absorbing excellent cultural elements from all ethnic groups around the world.