Qiu Bin Product Packaging Design Tutorial

Author: Wu Guoxin
Publisher:
Publish Date: 2005-08-01
Features: The Book Design Tutorial by Lü Jingren has long been considered a flat visual carrier, confined to outdated thinking in bookbinding. Designers collage images and text in the computer, and students view book design merely as a composition game within layouts, often wrapping a three-dimensional book with a flat cover. I believe book design should be a three-dimensional mindset, a "building" of three-dimensional space infused with time concepts. It not only creates the form of a book but also, through design, allows readers to experience mutual influence and interaction between the book and themselves during the reading process. Creating the beauty of a book lies in understanding its characteristics and essence as a medium of communication. One must master the design principles of books. Books are not static decorative objects. As readers flip through them, they communicate with the book and create interaction. The book becomes a dynamic life form that transcends time and space. Readers gain profound insights, the pulse of life, wisdom, and inspiration, as well as the stimulation of imagination. They experience emotional expression, the rules of visual communication, and the aesthetic beauty of images and text, thereby enjoying the pleasure of reading. While conveying content, book designers never forget to create a design that moves from the whole to the details, from chaos to order, from space to time, from abstraction to materialization, from logical thinking to hallucinatory reverie, and from book form to communication context. This is a poetic, (sensory creation) process rich in poetry and a philosophical process of order control. I require students not just to arrange provided materials but to have the awareness to recreate original information, seek cultural elements related to the text, introduce visual imagination that elevates the meaning, and provide the crucial "time" element that inspires readers' perceptions during the use of the book, along with the diverse application of book design language. Book design should hold the same value as its content. The book should become a spiritual sanctuary where readers resonate, which is the core of this course.