Pricing

Author: Lu Qiang
Publisher:
Publish Date: 2006-01-01
Features: This book is a comprehensive guide on pricing in practice, revealing the laws of localized pricing, enhancing the quality of pricing decisions, leveraging pricing to create profits, and using pricing to build competitive advantages. The entire book is structured around the framework of brand, lifecycle, pricing objectives, and competitive landscape, analyzing and researching pricing patterns from both strategic and tactical perspectives. It uncovers the regional, dynamic, and competitive nature of pricing. All arguments are supported by case studies, from which the laws of pricing are summarized. To align with the Chinese market and guide domestic enterprises in pricing practices, the majority of the cases used in the book are from domestic enterprises or multinational corporations operating in the Chinese market, making it highly practical and capable of guiding marketing managers at all levels of enterprises in thinking about and formulating prices. The book provides targeted analysis of pricing-related issues in business operations, including strategic pricing, profit models, channel price management, promotions, common pricing methods in various industries and retail, the causes and countermeasures of price wars, and pricing structure management of product lines. It reveals the regional, dynamic, and competitive nature of pricing. The book is rich in case studies and highly practical, serving as a comprehensive guide on pricing that offers practical and effective help to marketing managers at all levels of enterprises in formulating prices. The book provides targeted analysis of pricing-related issues in business operations, including strategic pricing, profit models, channel price management, promotions, common pricing methods in various industries and retail, the causes and countermeasures of price wars, and pricing structure management of product lines. It reveals the regional, dynamic, and competitive nature of pricing. The book is rich in case studies and highly practical, serving as a comprehensive guide on pricing that offers practical and effective help to marketing managers at all levels of enterprises in formulating prices.