Create an Extraordinary Life: Methods for Creating and Enhancing Your Professional Personal Brand

Author: Li Yuping
Publisher:
Publish Date: 2006-01-01
Features: The Strongest Weapon for Operating Life: Everyone is a Born Winner, Everyone Can Excel. This book will tell you how to play the "addition and subtraction game" to achieve an extraordinary life. The Best Way to Build Employee Loyalty: What keeps core employees loyal to the company? How to align corporate and employee values? This book reveals the answer from a different perspective: On the stage of a company, it's not just about creating excellent product brands, but also about building outstanding employee brands. "Everyone is a brand," driving the company's operations with a brand mindset to achieve harmonious unity in value. Use brand shaping to drive employees to be loyal to their personal brands and their careers—more effective than any form of preaching.
Yang Xin Hong, Vice President of the Guangdong Province Entrepreneurs Association, Chairman and General Manager of Tungtong Group
Personal brand will become an invincible force, profoundly impacting everyone around. Self-Building Extraordinary: Methods for Creating and Enhancing Workplace Personal Brand perfectly illustrates the emergence of this power and is a rare gem.
Yang Li, Deputy Secretary-General of the China Health Products Association, Director-General of the Ocean Technology Development Company of Hainan Group
"The iron position, the flowing people" has become the true reflection of today's fierce competitive workplace environment. People face opportunities and threats brought by talent competition every day. Therefore, only those with a personal brand can become "unbeatable" in the workplace. Brand awareness, cognitive value, corporate loyalty, and a strong brand personality are essential tools in talent competition. Personal brand is something that needs to be gradually cultivated and accumulated throughout one's career. This book provides detailed methods and key points for creating and enhancing workplace personal brands, helping professionals build a powerful personal brand and pave the way to career success.