Winning Against the Odds: Unveiling the Secrets of Market Development

Author: Li Hong
Publisher:
Publish Date: 2006-01-01
Features: Simple—management theory that everyone can understand! Fast—solve corporate strategic problems in just two days! Fun—storytelling/relaxed learning approach! Using Chinese wisdom to solve Chinese corporate problems! The essence of market strategy is to accurately identify your own market, then enter it in the most efficient way possible, ignite it, and keep it burning—achieving sustained market success. This book remains rooted in corporate practice, bringing complex market theories back to their fundamental principles, forming a unique theoretical framework. This is:
1. Entering the Market—Making the company a market star;
2. Launching the Market—Getting the product to take off in the market;
3. Winning the Market—Keeping the market burning sustainably.
These three issues are the core of market strategy, and how to correctly address them constitutes the core framework of this theory—the "Market Strategy Trilogy."