Visual marketing

Author: Hou Zhangliang
Publisher:
Publish Date: 2006-01-01
Features: Should a company choose to remain unknown like a wine in a deep alley, or embrace the power of silence over sound? According to surveys: 93.4% of entrepreneurs are extremely concerned about the packaging, stores, exhibition booths, advertising, and trademarks of their products; 21.2% of entrepreneurs directly participate in the establishment of design projects for their own companies; and 50% of the highest leaders in enterprises directly interact with designers. Many successful companies have long combined design and marketing perfectly, creating several successful myths.
The New Real Management Book Series is based on Shenzhen Efficiency Management Consulting Company and the Shenzhen Consulting Industry Association, supported by renowned experts in the field of enterprise management, and jointly created by experts, scholars, and editors. The series includes several sub-series, covering strategic planning, human resources, marketing, capital operations, financial accounting, warehouse logistics, quality technology, administrative logistics, and comprehensive management in various industries.
Operation Model: The editorial board selects topics, experts and scholars write the content, professional editors review it, and the collaboration is carried out together. It is committed to "New": spreading new concepts, introducing new tools, explaining new methods, and trying new writing techniques to achieve new breakthroughs in the creation of management books. It focuses on "Practical": practicality, real-world examples, usability, and operational guidance. It originates from enterprise practice; cites enterprise examples; is useful to readers; and can guide actual enterprise operations. It emphasizes "Excellence":， (focusing on the long term, creating premium products).
Visual marketing is a brand-new form of marketing and a marketing concept with broad applications in industries such as real estate, supermarket retail, electronic information, daily chemicals, food and beverage, cultural media, tourism, and apparel. Visual marketing advocates the marketing power brought by strategic design, effectively creating differentiation from competing brands and helping companies save on promotional costs. Visual marketing combines artistic inspiration with creative thinking to find the best fit between design and the market, achieving the sedimentation, enhancement, and visualization of enterprise and brand culture, thereby creating an even more outstanding brand image.
The book "Visual Marketing" primarily introduces the basic knowledge and practical methods of visual marketing for enterprises, comprehensively reflecting how companies can use image design to serve their marketing in a market economy environment. It specifically covers areas such as CI planning, product design, packaging visual, exhibition and display design, advertising design, online design, and entertainment fashion marketing techniques.