Creative Guide for Graphic Designers

Author: Mark O'Doherty (M. Li Huijuan)
Publisher:
Publish Date: 2006-01-01
Features: The 25 case studies in this book will show you how bold and innovative designers unleash their imagination, refine their ideas, and ultimately convince clients to accept these award-winning designs. The sketchbook-style layout will let you see the growth of creativity in the margins of the pages. Open this book, find a place to practice unleashing your inspiration, and inject this playful creative energy into your work. As a designer, you hope your work is fresh and stands out. This book will help you tap into your full potential, showing you how to research more excellent ideas, develop outstanding design concepts from them, and then sell these concepts to your clients to ultimately create designs that resonate strongly. Here, you will find answers to all your creative design questions, including: I have many creative ideas, but the results of my designs never turn out as expected. How can I give my design ideas a "push" during implementation? My clients are very concerned about costs. I have a great creative idea, but implementing it will exceed the client's general budget. How can I convince them that the extra money is worth it? I always get good ideas in the shower, but when I sit at my desk, I often come up with nothing—what should I do? My clients are so conservative—they always want the same old thing. How can I persuade them to take more risks and allow me to be more bold and innovative? To brainstorm, our design company holds many group discussions, but the results are not as ideal as I imagined. How can I improve these discussions? The 25 case studies in this book will show you how bold and innovative designers unleash their imagination, refine their ideas, and ultimately convince clients to accept these award-winning designs. The sketchbook-style layout will let you see the growth of creativity in the margins of the pages. Mr. O'Doherty, the author, provides a variety of alternative methods for the development and implementation of creative design, which will motivate you to persist in advancing your creative thinking at every stage of the creative process. Additionally, you will enhance your creative abilities through the classic exercise of visual-association. Open this book, find a place to practice unleashing your inspiration, and inject this playful creative energy into your work. From crafting slogans to selecting the best design solutions for your printed materials—this is a practical guide to sparking creative design! As a designer, you hope your work is fresh and stands out. This book will help you tap into your full potential, showing you how to research more excellent ideas, develop outstanding design concepts from them, and then sell these concepts to your clients to ultimately create designs that resonate strongly. Here, you will find answers to all your creative design questions, including: I have many creative ideas, but the results of my designs never turn out as expected. How can I give my design ideas a "push" during implementation? My clients are very concerned about costs. I have a great creative idea, but implementing it will exceed the client's general budget. How can I convince them that the extra money is worth it? I always get good ideas in the shower, but when I sit at my desk, I often come up with nothing—what should I do? My clients are so conservative—they always want the same old thing. How can I persuade them to take more risks and allow me to be more bold and innovative? To brainstorm, our design company holds many group discussions, but the results are not as ideal as I imagined. How can I improve these discussions? The 25 case studies in this book will show you how bold and innovative designers unleash their imagination, refine their ideas, and ultimately convince clients to accept these award-winning designs. The sketchbook-style layout will let you see the growth of creativity in the margins of the pages. Mr. O'Doherty, the author, provides a variety of alternative methods for the development and implementation of creative design, which will motivate you to persist in advancing your creative thinking at every stage of the creative process. Additionally, you will enhance your creative abilities through the classic exercise of visual-association. Open this book, find a place to practice unleashing your inspiration, and inject this playful creative energy into your work.