Repackaging

Author: S.K. (American) Stacy King Gordon, Hu Xinyi
Publisher:
Publish Date: 2006-01-01
Features: This book includes a large number of classic cases of product packaging redesign, covering a wide range of categories from food to cosmetics to toys. It tracks the entire process of packaging redesign with photos: the pre-redesign state, the redesign process, and the final new packaging design. The book provides information on various aspects of packaging redesign, including color schemes, sketches, and typography, and emphasizes explaining how excellent designers realize their design concepts through illustrations. Regardless of how long a company has been established, whether its history is long or short, redesign is inevitable for businesses with extensive branches, and it can also be costly. Although redesign has become such a common phenomenon, we should still not underestimate or ignore it. This book analyzes packaging redesign and provides crucial information for business managers and designers. The former play the role of decision-makers in the redesign process, while the latter are the executors of the redesign. Well-designed packaging can have a significant impact on the target audience. Consumers will selectively purchase products that suit their budget, and their initial judgment is based on their impression and understanding of the product packaging: frugal consumers are more likely to be attracted by packaging that appears inexpensive, while high-end consumers will prefer luxurious and exquisite packaging when selecting high-end cosmetics. Designers need to employ various strategies and techniques to capture consumers' attention, so understanding what different markets need in terms of design is crucial for success in today's competitive market. This book introduces readers to multiple packaging design strategies, allowing designers and business operators to find the right approach for their products and target markets.