Jin Daqiang: Practice of Visual Communication Design

Author: Chen Daiqiang
Publisher:
Publish Date: 2005-12-01
Features: What is the essence of design? What is the relationship between ideas and diverse forms in design? Such questions—how contemporary design master Chen Daiqiang thinks about them and, more importantly, how he puts them into practice—are answered comprehensively in this book. The author, Chen Daiqiang, appears ordinary on the surface but is extraordinary at heart. Over the years, he has led new trends and explored new frontiers in the field of design, achieving remarkable results and earning the attention of industry professionals. In reality, he has been tirelessly contemplating and diligently practicing, with great care and unwavering dedication. The publication of this book is a prominent testament to this.
In the book, Chen Daiqiang uses numerous typical and vivid examples to thoroughly and comprehensively explain a series of important issues in design principles and practice. He also extensively discusses various forms of design, their shapes and rules, as well as how to apply them. The exploration of these topics is undoubtedly bound to have a significant and beneficial impact on the design industry.
In the design process, ideas are the soul, and forms are the body. Ideas rely on forms for expression, while forms depend on ideas to be imbued with life. The work of a designer is like creating a life with thoughts. Chen Daiqiang emphasizes this point in the book.