Public Relations Principles and Practice

Author: Wang Xin
Publisher:
Publish Date: 2005-12-01
Features: "Public Relations Principles and Practice" is developed to meet the urgent needs of vocational skill training, promote the reform of vocational training teaching, and improve training quality. China Labor and Social Security Publishing House, in collaboration with relevant departments of the Ministry of Labor and Social Security, organized experts, technical personnel, and vocational training teaching staff to compile the "Vocational Skill Training Textbook" series. The book includes the meaning and functions of public relations, the constituent elements of public relations, public relations organizations and personnel, work procedures, corporate public relations, advertising and its planning, etc.