The highest wisdom of action

Author: Chen Ling
Publisher:
Publish Date: 2006-03-01
Features: This book does not focus on elaborating sales theories or obsessing over accumulating sales experience. It is built on theory as its foundation and uses cases, stories, and dialogues as methods, aiming to guide and inspire readers to find their own way out of difficulties and solve sales challenges. In the fierce business competition, a company's commercial performance can essentially be expressed as: Business Success = Correct Marketing Strategy + Effective Employee Action. A marketing strategy is like the commander's orders for and strategic deployment on the battlefield. If the direction and deployment are wrong, even the most dedicated subordinates cannot achieve victory. In fact, the harder the subordinates work, the further they stray in the wrong direction. Such failure cases are already common in today's business warfare. However, what we see more often is that a company's deployment direction and strategic steps are not wrong, and even our employees are not lazy, yet they still fail to meet expectations. Whether you sell something worth millions or just a few yuan, whether it is a tangible product or an intangible solution, you must make your product or idea acceptable to others. If you do not sell a product, you must sell your to your customers, your superiors, and your collaborators, otherwise you will not survive in this interdependent business society. The book's 50+ cases form an effective path of step-by-step winning.