Effective Small Business Management (7th Edition)

Author: (USA) Richard M. Hoke Donald F. Kunake
Publisher:
Publish Date: 2006-01-01
Features: The term "small business" refers to an independent enterprise that does not dominate its field of operation. — U.S. Small Business Act, 1953
Turn back 130 years, GE was still an infant; Walmart was just taking shape half a century ago; Disneyland has many unforgettable moments, the most worth celebrating is not missing the mouse God sent in 1922. Countless seeds of giants are still sleeping in the cradles around us. However, even if they can never become titans in the business world, small is beautiful: America's 7 million small businesses are an irreplaceable source of vitality for its national economy, and half of the country's jobs are created by small businesses. It can be said that small businesses are America—they are a microcosm of the American business system, representing the future of the nation.
Regarding how to maintain the vitality of small businesses and ensure their active and healthy operation and development, the authors of this book provide highly valuable answers from both theoretical and practical perspectives. The book systematically introduces how to effectively manage small businesses from six aspects: an introduction to small businesses in the U.S., various ways for individuals to start small businesses, solutions to the problems faced by new ventures, the operation and management of small businesses, how to market products and services, and how to handle financial and inventory control. It offers a comprehensive and in-depth analysis and guidance on the entire process of starting and developing small businesses.
The book Effective Small Business Management holds significant reference value for the development of small and medium-sized enterprises (SMEs) in China and also provides important insights for the government's guidance and management of SMEs in the country.