Media and Cultural Research Methods

Author: (English) Stokes
Publisher:
Publishing Date: 2006-01-01
Features: Media and Cultural Studies, as an important branch of communication studies, have gradually risen in China in recent years. However, a common situation is that methodological training is severely lacking in both research and teaching. As an academic leader in communication and media cultural studies at the University of Westminster, Jane Stokes, in her new work How to Do Media and Cultural Studies, uses a series of classic cases in media and cultural studies to explain how to analyze media and cultural texts, industries, and audiences. The book covers typical quantitative research methods—content analysis, and typical qualitative research methods—semiotics. A list of commonly used libraries and important websites, along with their addresses, is also provided at the end. Media and Cultural Studies Methods is comprehensive and detailed, with easy-to-understand language, making it suitable for undergraduate and graduate teaching in departments of journalism and communication. It will also greatly benefit media and cultural researchers.