Beyond satisfaction

Author: (Japanese) Takahashi Yasuhiro, Han Lidong
Publisher:
Publish Date: 2006-01-01
Features: Currently, the corporate world is undergoing a CS revolution. CS (Customer Satisfaction) is an effective business strategy. Among the elements of corporate competitiveness, operational strength and market share are temporary, while "loyal customers" created through customer-oriented strategies are permanent. For businesses, without customer satisfaction, there is no customer loyalty, and without customer loyalty, there is no long-term competitiveness. Every instance of satisfaction strengthens customers' trust in the company, fostering long-term partnerships between customers and the company, enhancing its image, and ensuring long-term profitability and growth.