Undercover War: Invisible Monopoly Reconstructs Corporate Advantage

Author: (English) Christopher Pike Peng Zhi Ren Xin Hui
Publisher:
Publish Date: 2006-01-01
Features: Currently, people are discussing the transformation of "Made in China" to "Created in China" — this is exactly what this book presents to us: only through innovation and creation can one obtain their own intellectual property rights, set higher cost barriers for competitors, achieve high-profit added value, and build a worthy brand of honor. — Gu Huanyu (Renowned brand expert, Deputy Editor-in-Chief of "China Famous Brands," Xinhua News Agency)
In the complex field of intellectual property, it is indeed not easy to find a book that is both easy to understand and rich in content. However, in the book titled "Invisible Monopoly," Christopher Pike has achieved this. Without hesitation, I would like to recommend this book to those who want to understand the intellectual property issues in this industry and are seeking advice. In fact, for those who believe that intellectual property has nothing to do with their business, this book may be even more precious — after reading it, you will naturally understand. — Michael Addison (Deputy Director of R&D, Procter & Gamble)
Christopher presents his extraordinary insights into the ever-changing intellectual property environment today in a vivid and accessible way. For those who wish to make creativity the core of their business activities, this book will be highly inspirational. — Helen Quillin (Pharmaceutical Patent Vice President, GlaxoSmithKline)
Christopher Pike provides a comprehensive discussion on how to protect the efforts of company employees and entrepreneurs. He strikes a balance between strict protection and sharing information to create value. The ideas in the book "Invisible War" are destined to become an important tool for companies to create new shareholder value. — Andrew Gower (CEO of Henry Training Center, Henry Management Institute)
In the modern business environment, open information, high-speed communication, and fierce online competition have made intellectual property management a true challenge. The book "Invisible War" completed by Christopher Pike will stand out and become a "reference book" for this field in the coming years. — David Straker (Acquisition Project Manager, Agilent Technologies)
This is a very vivid and inspiring book. Through the refinement of real-world business models, the author demonstrates how to develop new strategies to help companies protect their innovative advantages and how to maximize profits by leveraging intellectual property such as patents and trademarks. — Allen Sharp (Chairman of QED Intellectual Property Services)
The current business world is witnessing an invisible war, one without smoke or bloodshed, only an invisible web that silently monopolizes the market. This will be a war fought with invisible means to occupy invisible territory, making it even more covert. This invisible war will continue, and the outcome is yet to be determined, mainly depending on who reacts more swiftly and grows stronger faster in this battle.
This book rationally examines the new economic form currently unfolding — an invisible monopoly economy that starts with innovative advantages and is built on the framework of intellectual property. With a forward-looking perspective, it delves into the significant changes happening behind the scenes of intellectual property news — a transformation that will enable companies of any size to seize monopoly advantages from their innovative strengths.