Beauty Economy: How to Open Women's Wallets

Author: Xie Wenhui Hu Xiaofan
Publisher:
Publish Date: 2006-01-01
Features: Build a business for women, earn money from women. Must-read for merchants to make profits, capturing women means capturing the market. As the consumer group, women hold the highest position in the eyes of merchants. Pleasing women is the golden key to merchants' wealth. Since merchants have set their sights on women's wallets, they must revolve around women, guessing their consumption psychology, understanding their consumption behavior, adapting to their fashion obsessions, keeping track of their consumption trends, catering to their needs, winning their favor, and finding out what they like and need. So, what are the hot spots of women's consumption? In which areas do they have investment potential? What are women's consumption psychology and behavior? How can they be persuaded to open their wallets? These are the key issues this book addresses.
This book is divided into six parts: Wealthy Women, Consumption Psychology, Market Hotspots, Industry Analysis, Marketing and Promotion, and Investment Practices. These six parts share a core theme: How to do business with women. We hope that after reading this book, readers can more easily and skillfully open women's wallets.