Author: Chen Chen
Publisher:
Publish Date: 2006-01-01
Features: With China's entry into the WTO, opportunities for exchanges, cooperation, and trade between China and other countries have been increasing. The demand for English proficiency in the workplace has also been rising, and more and more companies are urgently needing business professionals who can negotiate in English. This book provides situational dialogues and basic sentence patterns in the form of case studies for common topics in international business negotiations, including sales, agency, joint ventures, tenders and bids, ordering and procurement, freight and packaging, payment, and claims. It appropriately combines language skills, relevant business techniques, and background knowledge to help readers understand the basic concepts and stages of negotiations within just 24 hours, master common English expressions, and truly achieve the goal of applying what they learn.
Each chapter includes common sentence patterns, situational dialogues, and small knowledge points. The commonly used basic sentence patterns, listed according to their purposes, are highly practical, simple, and clear, making them easy for readers to memorize. The dialogues are organized into several groups based on common negotiation scenarios, enabling readers to immerse themselves in realistic situations and learn how to negotiate in English effectively. The small knowledge points cover background information, social etiquette, and negotiation techniques, helping readers understand the non-verbal aspects of negotiations. This book aims to enhance readers' business knowledge, introduce them to the art of negotiation, and improve their negotiation success rates.
Sharpening the Sword Before Battle: 24 Hours Before Business Negotiations
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