David Challenges Goliath: 33 Legends of Winning the Competition with a Small Business in Europe and America

Author: Klaus Schmeichel
Publisher:
Publish Date: 2005-11-01
Features: The author, Mr. Schmeichel, is not an economist but a writer who vividly and humorously depicts peculiar phenomena in economic history through conversational storytelling. In this book, based on his own criteria, he selects 33 stories from the numerous cases of small Western and European companies challenging and ultimately defeating larger competitors, naming them after the biblical story of David defeating Goliath. Should one enter a saturated market? It's unnecessary to strictly adhere to the seemingly unshakable truths of economic life! Because there will always emerge such unnoticed newcomers who not only make powerful competitors swallow bitter fruit but even, unexpectedly knocking them down with their small fists. In this book, you will see:
A champagne from former East Germany actually defeating a traditional brand and becoming the leader of the market.
An Austrian kid with poor English skills surpassing the American icon Sylvester Stallone and even becoming a political star.
A film with a modest budget squeezing a blockbuster starring the red-hot Hollywood sex symbol Robert into the corner of cinemas.
A market share comparable news magazine suddenly emerging alongside the German magazine Der Spiegel, which sold over a million copies.
When brave and clevers step onto the stage to challenge market giants, the frequency of David-like legends far exceeds our expectations.
This book proves: There are no invincible enemies in economic activities. In this book, you will discover the success of David:
Leveraging the timely development of the core competitiveness of the enterprise.
Relying on a firm business philosophy and long-term development rules.
Utilizing self-advantages and integrating social resources.
Employing exquisite management skills and peculiar marketing strategies.
This book is the sister volume to "Major Economic Mistakes in the West." Together, they offer a positive and negative perspective, allowing you to grasp the essence of economic life and self-development.