Modern Advertising Tutorial

Author: Zhou Ligong
Publisher:
Publish Date: 2005-11-01
Features: The purpose of this book is "to interpret the essence of advertising theory, summarize fresh experiences in advertising, and elaborate on fascinating and innovative techniques." Guided by this philosophy, the book provides in-depth yet accessible explanations of major advertising theories, summarizes fresh experiences from a vast number of advertising cases, and elevates them into theories or new concepts.