61 Topics for Personal Successful Marketing

Author: Insurance Siku Quanshu Project Team
Publisher:
Publish Date: 2006-01-01
Features: One of the series of the Chinese Life Insurance Siku Quanshu, this series gathers outstanding individuals in the insurance industry who have excelled in their field, compiling their insights and rich experience into written form for readers. Through 61 topics, the book introduces agents on how to establish correct marketing concepts, find and create appropriate customer sources, master sales techniques, maintain customer relationships, and ultimately achieve success in personal life insurance marketing. Through 61 topics, the book systematically guides agents on how to establish correct marketing concepts, find and create appropriate customer sources, master sales techniques, maintain customer relationships, and ultimately achieve success in personal life insurance marketing.