Cultural agent

Author: Wang Jing
Publisher:
Publish Date: 2006-02-01
Features: The 21st century is an era full of opportunities and challenges. Globalization of the world economy and China's accelerated market economy construction, including its entry into the World Trade Organization, require emerging Chinese agents to continuously improve their professional qualities to seize opportunities and participate in international competition. "Cultural Agents" is one book in the "21st Century Practical Series for Chinese Agents," systematically discussing cultural economic theory and practice, analyzing classic cases of cultural agents, enhancing their professional competence, guiding them to maintain integrity and self-discipline, promoting standardized business practices, and serving as a "teacher, mentor, and guide." The book is practical, readable, and trustworthy. It covers topics such as the management of cultural agents, the activities and strategies of cultural agents, cultural market management, cultural marketing theory, publishing agents, cultural relic agents, and tourism agents.