Managerial Economics: Decision Making with Excel Assistance

Author: Dai Gengxian
Publisher:
Publish Date: 2005-12-01
Features: This book is based on the practical needs of enterprise management in China, keeping pace with the times, and comprehensively and systematically elaborates on the theory, methods, and applications of managerial economics. The book emphasizes the close integration of theory and practice, covering the main fields and theoretical frontiers of modern managerial economics. The content is novel, the theory is rigorous, the concepts are innovative, the methods are practical, and the difficulty level is appropriate. To meet teaching needs, targeted theoretical reflection questions, practice exercises, and computer-based practical exercises using Excel software are provided for each chapter, as well as some typical cases to cultivate students' problem-solving skills. Additionally, a CD-ROM with hands-on experiments using Excel software is included. A teaching reference CD-ROM containing multimedia teaching materials, various types of question banks, reference answers and typical solutions, and case analyses is also being developed to enhance the practicality and operability of the teaching system.
This book is designed as a teaching material for undergraduate and vocational college students majoring in business administration, marketing, and economic information. It can also serve as a selective textbook and self-study reference for management personnel engaged in enterprise management and postgraduate students in economic management-related fields.
This book is based on the practical needs of enterprise management in China, elaborating on the theory, methods, and applications of managerial economics. It emphasizes the close integration of theory and practice, covering the main fields and theoretical frontiers of modern managerial economics.