Modern credit card management

Author: Chen Jian
Publisher:
Publish Date: 2005-11-01
Features: "Modern Credit Card Management" is the first book in China to systematically introduce the classic management concepts, technical methods, and practical experiences of the European and American credit card industry. It is a comprehensive summary of the author's extensive economic experience in designing, developing, and implementing various credit card management strategies for global clients on behalf of the renowned Fair Isaac Company. This book serves as an authoritative textbook for learning and referencing international classic management experiences and best operational practices.
The book combines theory with practice, explaining in an accessible manner the history and current state of the credit card industry, the social credit reporting systems in Europe and America, the profit models of credit cards, the lifecycle management of credit cards, credit card risk management, the business organizational forms of credit card management, the information foundation of credit card management, and the development and application of credit scoring models. These are all fundamental knowledge areas. Furthermore, the book provides detailed, practical, and classic elaborations on all functional domains of credit card management—from marketing planning to database marketing, from new account approval management to comprehensive management of existing accounts, from bad debt management to bad debt collection, and from fraud prevention management to decision optimization.
"Modern Credit Card Management" is the first book in China to systematically introduce the classic management concepts, technical methods, and practical experiences of the European and American credit card industry. It is a comprehensive summary of the author's extensive economic experience in designing, developing, and implementing various credit card management strategies for global clients on behalf of the renowned Fair Isaac Company. This book serves as an authoritative textbook for learning and referencing international classic management experiences and best operational practices.
The book combines theory with practice, explaining in an accessible manner the history and current state of the credit card industry, the social credit reporting systems in Europe and America, the profit models of credit cards, the lifecycle management of credit cards, credit card risk management, the business organizational forms of credit card management, the information foundation of credit card management, and the development and application of credit scoring models. These are all fundamental knowledge areas. Furthermore, the book provides detailed, practical, and classic elaborations on all functional domains of credit card management—from marketing planning to database marketing, from new account approval management to comprehensive management of existing accounts, from bad debt management to bad debt collection, and from fraud prevention management to decision optimization.