Charming speech

Author: Yuan Yue
Publisher:
Publish Date: 2006-01-01
Features: This series of books covers the four main aspects of interpersonal communication: speaking to a group, speaking to one person, speaking to a stranger, and speaking to multiple people, and is used for communication between individuals, businesses, and organizations. The series combines theory with practice, and many practical examples are based on the author's first-hand research. It plays an important guiding role in social interactions for individuals, as well as in marketing and management for businesses and organizations. The foundation of this series is the communication courses taught by the author Yuan Yue as a part-time professor at Tsinghua University's School of Public Policy and Management, as well as at the Tsinghua-Harvard Executive Education Program. Courses such as "Public Negotiation Skills" and "Leadership Communication Art" have been offered for three years and are highly popular among students. The book discusses the importance and widespread application of public speaking, explains the various preparations for a speech, and uses examples to illustrate the techniques and precautions of public speaking. It can help speakers master the skills of public speaking in the shortest possible time.