In-depth interview

Author: Yuan Yue
Publisher:
Publish Date: 2006-01-01
Features: This series of books covers the four main aspects of interpersonal communication: one-to-many (public speaking), one-to-one (negotiation), one-to-one with strangers (in-depth interviews), and one-to-many (meetings), used for communication between individuals, businesses, and organizations. The series combines theory with practice, with many practical examples derived from the author's first-hand research. It provides important guidance for personal social interactions, as well as for marketing and management in businesses and organizations. The foundation of this series is the communication courses taught by Author Yuan Yue as a part-time professor at Tsinghua University's School of Public Policy and Management, as well as the Tsinghua-Harvard Executive Program. Courses such as "Public Negotiation Skills" and "Leadership Communication Art" have been offered for three years and have been highly popular among students. From a professional survey techniques perspective, combined with in-depth interview cases, this book provides a detailed explanation of in-depth interview techniques, covering aspects such as focus group discussion techniques, probing techniques, in-depth interview data analysis techniques, and in-depth interview report writing. It is an essential read for professional survey practitioners.