Winning at the terminal

Author: Boissidy
Publisher:
Publish Date: 2006-01-01
Features: The terminal refers to the final stage of the marketing process. "The terminal is king; whoever seizes the terminal opportunity first and dominates the terminal will win the overall marketing victory. 'He who controls the terminal controls the world.' As the final 'port of entry' for products and the 'last kick' to achieve sales, the terminal has become a must-competitive battleground for consumer goods producers! This book introduces the concept of the terminal, methods of terminal promotion, the terminal promotion process, and the product display process, covering terminal promotion and terminal intercept methods. It explains how companies, when investing funds and resources in the terminal, can ensure the execution and effectiveness of terminal promotion, implement the various stages of terminal promotion, and guarantee the effective alignment of ground and aerial advertising resources, ultimately ensuring an increase in sales volume. This book is suitable for middle and senior management personnel in enterprises and the business community, marketing and sales staff, university faculty and students in marketing, as well as researchers, consultants, and trainers.