SPSS Statistical Tutorial: From Research Design to Data Analysis

Author: Ding Guosheng Li Tao
Publisher:
Publish Date: 2006-01-01
Features: This book draws on the strengths and weaknesses of existing SPSS books and introduces the usage methods and techniques of common SPSS statistical functions based on a large number of case studies from market research and academic research. It also provides detailed demonstrations of experimental design, survey design, and corresponding ANOVA processes commonly used in research projects. The book has the following features: 1. Focuses on the detailed interpretation of various SPSS statistical results; 2. Introduces a wealth of statistical application details and practical tips, including recommendations from statisticians, as well as some statistical functions that require modifications to program statements to achieve; 3. The content is arranged for students' learning, reading, and reference, making it suitable as a textbook or reference book for undergraduate and graduate students in related fields. It can also serve as a reference for professionals in academic research, social surveys, market research, human resource management, advertising and marketing, and other industries.