Feeling: Selling products is not as good as selling feelings

Author: Jiang Lanxin
Publisher:
Publish Date: 2005-12-01
Features: How to make customers 100% satisfied and encourage them to continuously purchase your products; How to replace sales with service to create customer lifetime value? How to turn customers into top salespeople's referrals with referral strategies—actions speak louder than words! As one of the Top Eight Asian Masters and the founder of the "Crazy Speaking" movement in China, the leading figure in China's training industry, Jiang Lanxin summarizes her years of marketing experience and insights from 1,500 speeches to present this. The book has been unanimously recognized by numerous industry experts as another groundbreaking work in Chinese marketing thought and techniques, following "The Greatest Salesperson in the World." The book "Feeling" explains the goals, concepts, techniques, principles, and communication boundaries of systematic sales through simple language and practical cases.