Fun Talk English Series Public Relations Secrets

Author: Basil Sanders
Publisher:
Publish Date: 1998-01-01
Features: This book will give you some insights. If you learn something, don’t tell others. Let them guess—it’s advice. Otherwise, what should we do? Public relations is essentially lobbying. It’s just professional lobbying. After reading this slim volume, you’ll also shine like other PR newcomers, and we’ll also tell you how to make money from PR—the only worthwhile secret. In public relations, the client is the one you do PR for. The masses of the world are your PR targets. The client is the one who makes the whole game work. To find clients, focus on CEOs who are frantic over stock shortages, salary requests, and boiler emergencies, with no time for deep, long-term thinking. Tell them you can handle these tasks. The European Working Community might being some proposals. Once these proposals are implemented, they could affect a business owner’s livelihood. You can track these proposals for the owner. This could keep you busy for years.