Marketing Manager Job Handbook

Author: Wu Zhenxing
Publisher:
Publish Date: 2006-01-01
Features: This book is tailored to the functions of marketing managers, starting from the practical needs of their work. It elaborates in detail the management fundamentals, market research, product positioning, planning formulation, channel establishment, and market promotion for marketing managers, covering a series of requirements, process steps, implementation methods and techniques, and precautions in marketing work.