Channel Dynamics

Author: Liu Weihua
Publisher:
Publish Date: 2005-01-01
Features: To summarize the new achievements in the research of Chinese marketing and planning professionals since the reform and opening-up, and to promote the development of marketing and planning theory and practice in China in the 21st century, this book is one of the large-scale series "China Marketing and Planning Elite Forum." It aims to build a cultural system of local marketing and planning, focusing on the crystallization of elite wisdom and practical truths. It attempts to establish a monument for the exploration of Chinese marketing and planning elites over the past 20 years, and to provide a brand-new, practical, and excellent textbook for the managers, marketing and planning personnel, and teachers and students of universities and colleges in millions of Chinese enterprises. Based on the rich practices of numerous elites, this book summarizes, refines, and organizes the successful experiences in Chinese marketing and planning, condensing the profound insights of Chinese marketing and planning elites, and serving as a practical guide for the development of China's market economy.