Business Perspective

Author: Luo Jianfa
Publisher:
Publish Date: 2005-01-01
Features: "China Marketing and Planning Elite Forum" compiles the classic works of Chinese marketing and planning in the new century, serving as an outstanding publication of local Chinese marketing and planning culture at this stage. It is a stage for showcasing original works by Chinese marketing and planning elites, reflecting the innovative spirit of these professionals grounded in their understanding of the national conditions. This book is part of the series, where the author elaborates on marketing strategies, brand management, corporate research, industry insights, interviews with industry figures, corporate strategy and business management, and the art of business, based on practical experience. Building a cultural system for local marketing and planning, focusing on the wisdom crystallized by elites and the true essence of practical experience! Grounded in the rich practices of numerous elites, this book summarizes, refines, and organizes the successful experiences of Chinese marketing and planning, condensing the profound insights of Chinese marketing and planning elites. It serves as a practical guide for developing China's market economy.