Business Communication: Practice, Language, and Writing

Author: Liu Yanyi
Publisher:
Publish Date: 2005-09-01
Features: This book, written in both Chinese and English, introduces fundamental theories, methods, and techniques for oral and written communication in business activities, as well as key points to note, based on the development of higher education teaching reform and the actual needs of society for talent. The book consists of ten chapters, covering topics such as public relations, research and planning, commercial advertising, communication and negotiation, documents and reports, business contracts, conferences and exhibitions, employment and recruitment, multimedia, and the internet. Each chapter is divided into three parts: background knowledge, oral communication, and written correspondence. These sections include situational dialogues, case studies and analyses, annotations of key terms, and practical exercises. The book aims to provide comprehensive, practical, and engaging content with strong guidance, readability, and applicability. With language skills essential for international business as the warp and specific scenarios of various business activities as the weft, this book offers readers a language-standardized, focused, innovative, and highly communicative learning resource with a modern touch.