Chinese Version Photoshop CS Advertising Art Design: Hands-on Interactive Computer Classroom (Includes one CD-ROM)

Author: Chongqing University Electronic Publishing House
Publisher:
Publish Date: 2005-12-01
Features: Rich content, covering comprehensive knowledge from beginner to advanced levels; professional and authoritative, combining theoretical design knowledge with classic case analysis; case-driven, adopting advanced case teaching methods to highlight task-based learning; new format, fully simulating computer classroom teaching, integrating software operation explanations with case analysis; combining hands-on practice with practical exercises; dual-mode teaching, adopting a "CD-ROM + manual" format, where the CD-ROM features multimedia teaching methods including software operation and case explanations; the multimedia CD-ROM includes multimedia teaching content for the software, detailed explanations of excellent case creations, as well as related source files and material files, allowing readers to learn software operations and case operations through practice.
"Photoshop CS Advertising Art Design (Chinese Version)" is one of the "Hand-in-Hand Interactive Computer Classroom" series products, presented to readers in the form of "CD-ROM + manual." This product fully utilizes the multimedia interactivity of the CD-ROM and the intuitiveness of the book to provide readers with a highly effective three-dimensional teaching material.
This manual is divided into 12 chapters, focusing on the application of Photoshop CS in the field of graphic advertising design. The content is divided into two parts: the first two chapters primarily introduce the basic operations of Photoshop CS and related theoretical knowledge of advertising design, while the following 10 chapters systematically introduce the basic knowledge, creativity, and design methods of various advertising types through numerous advertising creation cases, including newspaper ads, magazine ads, outdoor ads, daily product ads, POP ads, posters, flyers, and online ads.
The CD-ROM provides step-by-step teaching of the basic knowledge and various techniques, methods, and skills of Photoshop advertising art design with illustrations and full voice explanations, and offers a wealth of materials for readers to practice. This product is suitable for various computer advertising professionals and enthusiasts in graphic design, as well as serving as teaching material for relevant schools and training classes.