The Top 100 Management Principles in Marketing

Author: Lu Yuanjun
Publisher:
Publish Date: 2006-01-01
Features: This book is part of the "Management Principles Series," introducing you to the 100 most important management principles in marketing. Through four columns—"Classic Interpretation," "Source Exploration," "Engaging Explanations," and "Related Links"—it guides you into a mysterious world of. The interesting explanations here reveal profound insights that may seem simple at first glance. For those who wish to enhance their management understanding, learning these principles is essential, as nothing penetrates the essence of management more than these laws—they are the window to true wisdom and the ladder to the peak of business!
"Principles," "Laws," "Effects," and other are the crystallization of human wisdom. This book selects the 100 most important marketing principles, guiding you into a mysterious world of through four columns: "Classic Interpretation," "Source Exploration," "Engaging Explanations," and "Related Links." Classic principles and laws, compelling case analyses, fun illustrations, and thought-provoking links will inspire you to gain new insights into marketing. Just as every drop of water hides the mystery of the ocean, these miraculous principles hope to become a cloud ladder that aids you in conquering the peak of management.