New brand slogan

Author: Jia Changrong
Publisher:
Publish Date: 2005-12-01
Features: Winning Strategies in the Era of Brand Competition. From an international business perspective, companies must develop a fresh understanding of the connotation and extension of national brands, rather than assuming that national brands must be rooted in national capital, national operations, or national management. Many enterprises, in fact, rigidly cling to this traditional concept, causing numerous national brands to miss opportunities for growth and development. China is still far from the path to becoming a "brand powerhouse," and it is quite inappropriate to call China a "brand giant" at present. Why such a bold statement? Even today, many companies remain unclear about what a brand truly is, especially small and medium-sized private enterprises, which are still dreaming, intentionally or unintentionally, of winning without a brand. Those who have woken up earlier have already embarked on the brand journey and achieved some results, but they still appear immature and fragile, even vulnerable and "restless." To provide readers with more vibrant brand insights and help more enterprises achieve brand innovation, the author has made relentless efforts to incorporate their lively brand ideas into this book. In this book, the author strives to present new trends, emerging signs, new perspectives, and innovative approaches in brand operations in the form of practical examples, vividly and engagingly for the readers.