New marketing slogan

Author: Jia Changrong
Publisher:
Publish Date: 2005-12-01
Features: New marketing, which is essentially innovative marketing. Innovative marketing primarily excels in three aspects: differentiated marketing, refined marketing, and brand marketing. These three aspects are highly harmonious and unified, not "acting independently." In China, the market maturity of many industries is not yet high. As a result, there are constantly emerging "[dark horses]" who quickly seize a place in the fierce market competition. These "[disruptors]" often win by disrupting the market, and it is more accurate to call them "[innovators]" than "rule-breakers," as they seize the weaknesses and opportunities in the industry market. There is a Chinese idiom "," but in fact, corporate marketing itself is also becoming "" or "homogenized," including products, technology, concepts, models, channels, promotions, etc. However, if a product (or service) lacks differentiation, it is difficult to stand out in the market, let alone gain long-term competitive advantages. Therefore, under the "" conditions of these elements, it is essential to create "," and "" can also bring great innovation to the company. In this book, the author strives to present new signs, emerging trends, new perspectives, and new ideas at both the strategic and tactical levels of marketing in a practical and case-based form, vividly and engagingly to the readers.