How to do direct selling

Author: Ling Yun
Publisher:
Publish Date: 2006-01-01
Features: Direct Selling Trends; Direct Selling Market Analysis; Direct Selling Product Design and Development; Direct Selling System Construction; Direct Selling Store Management; Direct Seller Recruitment and Training! For businesses, direct selling is an excellent sales model to expand sales volume; for individuals, direct selling is a good choice for entrepreneurship and. However, in addition to the policy uncertainties that remain in China after the opening of the direct selling market, the game rules and management issues of direct selling itself are something that any individual or organization entering the direct selling industry must understand. This book starts with the definition of direct selling, sequentially analyzes the direct selling market, the design and development of direct selling products, the establishment of direct selling systems, and the recruitment and training of direct sellers, discussing China's unique direct selling model—stores plus direct sellers. Based on an in-depth elaboration of the differences between direct selling and illegal pyramid schemes, this book provides a comprehensive and thorough introduction to direct selling from various aspects such as strategy, tactics, measures, and legal applicability, offering significant reference value for enterprises to start and develop their direct selling businesses.