Reveal the essence of direct selling

Author: Xing Shuqing
Publisher:
Publish Date: 2005-12-01
Features: The history of direct selling can be traced back to the era of barter, emerging as soon as humans began living in groups. Back then, people used barter to obtain the items they lacked for convenience, which is the primitive form of direct selling. According to records, as early as 1929 in China, Wang Xingji Fan Shop's second-generation head, Wang Ziqing, had a method similar to direct selling to attract business: anyone who introduced business to Wang Xingji Fan could earn a commission of 5%-10% of the sales amount. These introducers unintentionally became early direct sellers. Only by vigorously promoting the popularization of direct selling knowledge and the advocacy of direct selling concepts can the government and society help and educate the general public to correctly distinguish legitimate direct selling from illegal pyramid schemes, thereby completely eradicating the breeding ground for illegal pyramid schemes and fundamentally solving the problem. This book is written to strengthen the research of direct selling theory, identify the loopholes in the direct selling model in a timely manner, and improve them comprehensively, allowing direct selling to better serve the public. At the same time, it is our bound duty to provide suggestions to government management departments, set standards for the public, and make predictions for industry development. This book, The Essence of Direct Selling Unveiled, elaborates on the origins of direct selling's controversies, its historical evolution, the conceptual analysis of direct selling, the organizational structure of direct selling, the operational methods of direct selling, the implementation of direct selling strategies, the tactical application of direct selling, the support and safeguards of direct selling, the infinite charm of direct selling, and the development trends of direct selling. It aims to help everyone gain a deeper understanding of the basic theories and practical operations of direct selling, contributing our modest efforts to the healthy development of China's direct selling industry, as well as the popularization and promotion of direct selling knowledge!