Direct Selling Techniques Training

Author: Han Lijiao
Publisher:
Publish Date: 2005-12-01
Features: To change the world, one must first change oneself. The history of direct selling can be traced back to the era of barter, having emerged with the advent of human communal living. In those times, humans used barter to obtain the items they lacked for the convenience of life, which is the primitive form of direct selling. According to records, as early as 1929 in China, Wang Xingji Fan Shop's second generation head, Wang Ziqing, used a method similar to direct selling to attract business: anyone who introduced business to Wang Xingji Fan Shop could earn a commission of 5%-10% of the transaction amount. These introducers unintentionally became early direct sellers. Direct selling is an ancient yet advanced marketing model. The purpose of the Direct Selling Skills and Qualities Training Series is to respond to the objective requirements of direct selling legislation, legal direct selling, and the prohibition of illegal pyramid schemes, while meeting the urgent needs of direct selling enterprises, direct selling personnel, and direct selling skills and qualities training. It aims to fundamentally ensure the healthy and in-depth development of the direct selling industry. This series, themed on direct selling skills and qualities training, covers all major aspects of direct selling theory and practice, explaining in a targeted and accessible manner the essence, techniques, qualities, teams, and cases of direct selling. It also touches upon closely related industries and fields such as marketing, enterprise management, and employee training. The outstanding feature of this series is its focus on the current state and development of the direct selling industry, adopting a layout that imparts knowledge, clarifies right and wrong, teaches methods, and analyzes cases. It strives to be professional, systematic, cutting-edge, and practical, offering readers a fresh perspective, usefulness after reading, and effectiveness after use. This series can be used by direct selling enterprises, marketing industries, and universities and vocational colleges for teaching and training, as well as serving as the preferred textbook for enterprise sales employee training. Direct selling is not only the future trend in distribution but also a career with great potential, strong autonomy, low risk, high success rates, and a promising future. Among the over 10,000 million-dollar-income families in the United States, 80% are engaged in direct selling or self-owned businesses. This is because direct selling is a highly specialized profession. Engaging in direct selling means being your own boss, with everything in your hands. The higher your direct selling skills, the more you can benefit others, earn more for yourself, and achieve greater self-worth. In reality, like many emerging things, direct selling also has its own development patterns and characteristics, meaning that direct selling operates according to certain procedures and processes. The teaching of direct selling skills cannot be separated from the grasp of direct selling procedures and the management of direct selling processes. Currently, a "programmatic direct selling theory" is popular, which divides the typical process of personal selling into seven different stages: identifying potential customers, preparation, approaching customers, introducing products, handling objections, closing the sale, and after-sales service. Therefore, the teaching of direct selling skills, or the training of direct selling skills, should largely follow the stages of direct selling development, while also making appropriate adjustments based on practicality.