Customer Capital Value Management

Author: Zheng Yuxiang
Publisher:
Publish Date: 2006-01-10
Features: In the 21st century, with a series of new changes in the domestic and international market environment, the fierce competition for limited customer resources has gradually surpassed traditional product and service competition, becoming the new focal point of contemporary corporate competition. In the era of the customer economy, how to successfully attract new customers and retain loyal old customers, achieve a win-win synergy between corporate value and customer value, and thereby gain and maintain new competitive advantages and sustainable competitiveness, has become a huge challenge that every modern enterprise must face. This book is the first contemporary academic monograph in China focused on Customer Capital Value Management (CVM). Based on extensive domestic and international research, and against the backdrop of the burgeoning practice of customer relationship management, this book proposes and deeply elaborates on the new competitive model and strategic approach of Customer Capital Value Management, pointing out a practical new direction for today's enterprises and providing a creative and effective operational framework. This book is not only suitable as a textbook for undergraduate and graduate students in economics and management, MBA programs, and senior management training, but also an indispensable read for every business operator. For customer managers, it is truly a practical guide to gaining sustainable competitiveness in the fierce market competition.