Travel Industry Sales Theory and Practice

Author: Cao Ge
Publisher:
Publish Date: 2004-08-01
Features: The greatest feature of this book lies in its strong practicality. The methods and theories introduced in the book are mostly derived from the successful practices of famous domestic and foreign enterprises. The tourism interchannel sales theory and operational practices discussed in this book will provide great help to tourism wholesalers, ground handling agencies, and scenic areas engaged in tourism interchannel sales. At the same time, it will undoubtedly have a positive impact on improving the supply chain management capabilities of China's tourism enterprises. This book is the first monograph in China to study the construction of the tourism interchannel sales system from the perspective of supply chain management. Based on summarizing theoretical research and practical experience of tourism enterprises, it introduces an important part of the tourism product supply chain management—the theoretical and technical methods of tourism enterprises such as wholesalers, ground handling agencies, and scenic areas conducting interchannel sales to tourism retailers. It proposes a market-oriented overall solution for tourism enterprise interchannel sales, which is innovative and pioneering.